Petra is a marketing and PR professional with over 20 years of expertise. After completing her Masters degree, Petra quickly rose in the ranks of brand management in companies including Pacific Magazines, Alphapharm, Pfizer, Elizabeth Arden and AVON before moving into PR.  

 

Petra has managed the in-house Communications for global brands including AVON, Shiseido, Guerlain and Clarins in addition to a wide range of Australian brands.

 

Petra has organised countless events and can pack press kits in her sleep. She has managed media budgets large and small, collaborated with every kind of agency, run influencer campaigns, cultivated a strong network of beauty bloggers and forged close relationships both in and out of work with Australia's beauty and lifestyle media. She has a network of experienced and reputable PR partners and suppliers that she can call on should you require it. 

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In her spare time, Petra loves travelling with her husband Tom, reading, eating out, watching terrible reality TV and spending quality time with her furry BFF Lola. Grand passions include Diet Coke and air conditioning. Her best friend Matt complains that she never puts her phone down, but will also concede she has a first class response time to texts and on the 'gram.